To create a custom template with your own logo or styling, download a thumbnail as SVG and edit it with a vector graphics editor (I use Inkscape).
Elements in your SVG with the following IDs will be automatically replaced with data from start.gg:
char1_portrait
char2_portrait
char1_zoomed
char2_zoomed
char1_mural
char2_mural
p1_sponsored
p2_sponsored
p1
p2
round
event
phase